I build this blog with the vision of becoming a reliable source of digital marketing tips for small businesses in the Philippines through the use of blogging and content marketing, as well as integrating social media marketing and search engine optimization on their blogs and social channels.
What drives me?
Blogging has always been a reflection of the student side of me — the hunger for learning, finding solutions to problems, and ultimately sharing those knowledge and ideas.
Creating the blog Estratehiya initially started as a way for me to record my daily learning journey for online marketing. But today, it seems to evolve into something much more valuable.
The work that led me to this
In addition to the 8 years of experience in the field of web design, I am passionately dedicated to blogging. I experiment a lot. I blog since 2010 using both Blogger.com and WordPress.com. I explore how things work with SEO. I manage social media channels. I study how digital marketing contributes to the success of the startup businesses.
That’s why I love to experiment and observe things online. I build Pages and Groups, explore their features, see how functions work and what makes it valuable and useful. And the proven and working strategies are the ones I’d like to share with you here on the blog.
Why am I doing this?
I just can’t help but noticed. Don’t you find it difficult to find some local businesses online, especially those in the sub-urban and rural areas? Because I find it hard. And even if I barely located their Facebook pages, there is not much content that could have made it easier for them to be searched in Google.
I often end up saying “Maybe they could shared some business details here, added that feature there, or used this social platform instead,” and so on.
But you know what? I can see so much potential. And even though I see that there are lots of digital marketing tips available online, they seem to cater to a wider, global audience. I believe that the social media channels of Filipino startup entrepreneurs can be improved. Small businesses need it in order to be relevant to the Philippine market, so that more customers can find their pages and businesses online.
Let me help you do that
Through this blog — Estratehiya — I hope to share tips, guides, and important knowledge on how blogging, SEO, content marketing and social media marketing can help you be searchable online.